Perhaps because they're surrounded by beautiful art, architecture, and landscapes, Italians take pains to make themselves beautiful too.Stylish attire is expected on a wide range of occasions (i.e. going to the store for milk). Save your flip flops for the beach and your sweatpants for the gym. And that baseball cap you've got the wrong way round? Burn it.
While you may spot the occasional fashion victim in modo appariscente (meaning loud, flashy clothes), most Italians prefer a well tailored, elegant wardrobe comprised of quality pieces. It's a timeless look, which may be one reason the industry has remained robust for years. To the right, check out a few more reasons why Italy is known for its sartorial splendor.